{"product_id":"machine-platform-crowd-harnessing-our-digital-future","title":"Machine, Platform, Crowd: Harnessing Our Digital Future","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erik Brynjolfsson\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Audible\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 27-06-2017\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the authors of the best-selling \u003ci\u003eThe Second Machine Age\u003c\/i\u003e, a leader's guide to success in a rapidly changing economy.\u003c\/b\u003e \u003c\/p\u003e \u003cbr\u003e\n\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. \u003c\/p\u003e \u003cbr\u003e\n\u003cp\u003eMIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. \u003c\/p\u003e \u003cbr\u003e\n\u003cp\u003eIn the tradition of agenda-setting classics like Clay Christensen's \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, \u003ci\u003eMachine, Platform, Crowd\u003c\/i\u003e is essential listening. \u003c\/p\u003e","brand":"Audible","offers":[{"title":"Default Title","offer_id":49704128446704,"sku":"B0731JY8M6","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/0136\/8048\/files\/91XQJTTWZ9L.jpg?v=1778257098","url":"https:\/\/smartcart02.store\/products\/machine-platform-crowd-harnessing-our-digital-future","provider":"Smart Cart02","version":"1.0","type":"link"}